Web Analytics Tools

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic, but can be used as a tool for business research and market research.

There are many web analytics applications that can provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research.

These options that worth checking out:

4Q - Provides free online survey that query users why they are on the site and whether they found what they needed.


Clicky - Provides a full spectrum of easy-to-digest web analytics such as traffic patterns, segmented visitor information and campaign tracking. Business-relevant for non-techies.


Crazy Egg - Measures a site’s usability by offering heat maps, overlays and lists that give a window into user’s behaviors and habits while they are on your website.


GoingUp! - Offers free “lite” versions of its web analytics and SEO analytics tools. Very good for search engine optimization.


Google Analytics -Enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.


Kontagent - Provides metrics on the “virality”of your social media applications or services, such as Facebook apps. Can track how many people signed up for an app after receiving notification from Facebook, how many times it is mentioned in a feed and so on. Great for Social Media Marketing.