Five Simple Tips for Creating the Perfect Landing Page
Focus on a clear call to action Everything on the landing page should have a specific purpose and direct the visitor’s attention to a call to action.
Anticipate the customer’s expectations Put yourself in your customer’s shoes and view the page from that perspective. Ask yourself, would this information really be what I’m looking for?
Incorporate SEO (Search Engine Optimization) Carefully select a page title, description and keywords that people are likely to search to find your products. Use those same keywords – no more than five to seven, in the keyword meta tags for the page and incorporate those same keywords in the initial copy found on the landing page itself.
Reduce Clutter Don’t distract customers with unnecessary links, navigation or ads, especially ones that lead to elsewhere. Stay focused, less is more!
Convey safety & trust Keeping the design looking professional is a good start. Show methods for payment, trade association, Better Business Bureau and other industry seals. Money back guarantees also help convey safety.
Anticipate the customer’s expectations Put yourself in your customer’s shoes and view the page from that perspective. Ask yourself, would this information really be what I’m looking for?
Incorporate SEO (Search Engine Optimization) Carefully select a page title, description and keywords that people are likely to search to find your products. Use those same keywords – no more than five to seven, in the keyword meta tags for the page and incorporate those same keywords in the initial copy found on the landing page itself.
Reduce Clutter Don’t distract customers with unnecessary links, navigation or ads, especially ones that lead to elsewhere. Stay focused, less is more!
Convey safety & trust Keeping the design looking professional is a good start. Show methods for payment, trade association, Better Business Bureau and other industry seals. Money back guarantees also help convey safety.
